A church that describes its own god as a con man and asks for thirty dollars in the same breath is doing something more interesting than mockery. The SubGenius position is that every religion is a sales pitch and the only honest one is the pitch that admits it, so members hand over the fee knowing exactly what it buys — a card, a title, and the joke. Bob is assassinated repeatedly in church literature and returns each time, which parodies the resurrection while functioning as a running gag about the irreducibility of a brand. The church's guarantee is eternal salvation or triple your money back, a promise nobody can collect on and nobody has tried to. Some members treat the whole apparatus as art; some treat it as a functioning church; Stang has said the distinction stopped being useful around 1985.