The shared center — held across the tradition
Krishna is not an avatar. He is the source.
Gaudiya theology reverses the usual order: Vishnu is Krishna's expansion rather than the other way round. It is the doctrinal signature of the line and it is stated on page one.
Go deeper — context →
The name is not a label for God. It is God.
The maha-mantra is held to be Krishna present as sound, which is why chanting is a form of contact and not a form of reminding.
Go deeper — context & 1 source →