Inari is the most widespread kami in Japan by shrine count — roughly a third of all shrines — and presides over rice, and therefore over prosperity, and therefore over business. The foxes at the gates are messengers rather than the deity. Fushimi Inari in Kyoto, with its thousands of vermilion torii, is the best-known example, and every one of those gates was donated by a company or individual whose name is painted on the back.